Spotify has released Only You, a new global campaign that aims to celebrate everyone’s individual listening patterns and arrives with six new personalized playlists and a custom in-app experience to enjoy. “Bring it all home with the combination of music and podcast genres that sets your listening apart.The makers behind their wildly popular year-end Wrapped franchise is back with another sharable experience that aims to tell you more about your listening habits. “Early bird or night owl, discover the music, and podcast content you listen to at certain times, whether early in the morning or late at night.” “When is the music you listen to from? This part of the experience shows how you’ve musically travelled through different time periods with music.” “This experience demonstrates unique audio pairings that you’ve listened to recently that show your range of listening interests.” Once you select the trio, Spotify will create a personalized Spotify Mix for each artist to set the mood of the meal.” “Choose the three artists you’d invite to the dinner party of your dreams. Your Rising sign brings it all together with an artist you’ve recently connected with.” Your Moon sign demonstrates an artist you listen to that best shows your emotional or vulnerable side. Your Sun sign details the artist you listened to most over the last six months. “It’s a musical meeting of cosmic proportions. It’s granular enough that Spotify claims some insights won’t be applicable to anyone else in the world, hence its name. Or at least until the campaign is over.Įstablished as a means of celebrating our unique listening habits, Only You analyses song + artist choices and patterns, providing insights on what makes you so… you. But with the launch of the platform’s fully-personalised Only You in-app experience to all 365 million users, every day can now feel like Spotify Wrapped day.
Every year, we collectively look forward to Spotify Wrapped like the narcissistic gerbils we are.
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