And with the company set to detail its Q4 2021 revenue specifics eight days from now, on Wednesday, February 2nd, it’ll be interesting to see how podcasts performed in terms of interactions as a percentage of Spotify MAUs.
Though the move appears inconsequential in the context of Spotify’s multibillion-dollar bet on podcasts, it doesn’t seem to spell confidence in the format. Diversifications into arenas like podcasting also remain speculative: just recently, Spotify shut down its pioneering podcast studio – and laid off some of the division’s 10 to 15 employees. After years of surging subscriber growth, the numbers are plateauing in wealthier nations like the US.
Bringing the focus back to recent developments concerning Spotify specifically, a number of issues are emerging.
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